Read the Bootstrap Marketing Using Databases Case Study on page $282-283$ of the textbook. Answer the following questions:Are direct$-$mail and e$-$mail marketing still effective marketing tools? How can a small business owner with a limited budget develop a database when he or she is on a limited budget?How can a small business owner use a database of potential and existing customers to help grow his or her business? In what ways can entrepreneurs tie e$-$mail marketing into their social media marketing strategies?Develop a specific plan to develop a database of prospective customers for a small business you have already started or a business you hope to start in the near future.How would you go about gathering data? What type of data would you need? How would you target your data collection to ensure it is most effective for your business?