Read the brief case study $($The Problem with Plastics$)$ on pages $624-625$ of the textbook. Respond to the following questions:

Review FilmTech's proposal from a triple bottom line perspective. $($Hint: Make sure to include the three key aspects of the triple bottom line concept$).$

Share your recommendations: What will you suggest Lucy to make these operations truly sustainable? What will you suggest to Lucy to reduce the cost of buying and using FilmTech's plastic? $($Hint: Make your suggestions as specific as possible and share the rationale$)$

Why is it that some managers are not willing to more aggressively pursue environmental sustainability even when presented with compelling reasons for its need?