Question: Read the Case 3 . 2 provided below and answer the 4 questions 3 - 3 8 . What target market does Embrace seek to

Read the Case

3.2

provided below and answer the

4

questions

3 - 38 .

What target market does Embrace seek to serve and how attractive is that market?

3 - 39 .

What examples of primary research that Embrace

s founders completed appear in the case?

3 - 40 .

What actions did Embrace

s founders take to solicit feedback from prospective customers and what did they learn from these efforts?

3 - 41 .

If you were asked to conduct a financial feasibility analysis for Embrace, what issues would you consider completing this analysis and why are those important?

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