Question: Read the case and answer the questions that follow. Virtual Vineyard is an example of successful small independent retail store on the Internet. It

Read the case and answer the questions that follow. Virtual Vineyard is

Read the case and answer the questions that follow. Virtual Vineyard is an example of successful small independent retail store on the Internet. It sold $10,000,000 of wine in its first year of existence. Virtual Vineyards sells wine from over 60 small independent Vineyards whose products are rejected by many super market and liquor stores that prefer to carry well know brand names. The website offers a catalog of over 500 wines and related products. Created by experts on wine and computer technology, the site is well organized, user friendly informative, educational and entertaining. Users navigate quickly and find what they want. The site provides serendipitous experience, introducing buyers to exotic foods such as Belgium Chocolate. Virtual Vineyards also host a chat room where wine lovers can exchange experiences. The site provides answers to FAQ's as well as support for special quires. The owner provides a usual level of free on-line expertise. This popular site is visited by thousands of visitors daily. Sales are increased about 20% each month. Question I a) List the three types of business models and explain the type that Virtual Vineyard is operating, 15 marks b) Virtual Vineyard's platform attracts a large amount of internet traffic. State and explain four features in relation to the case that makes Virtual Vineyard's platform unique, 15 marka c) Explain at least three lessons that you share from Virtual Vineyard's success with MUCG? 15 marks)

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