Question: Read the case study 2 . The Lexus brand s reign at the top lasted until 2 0 1 1 , when after suffering devastating

Read the case study

2 .

The Lexus brand

s reign at the top lasted until

2011,

when after suffering

devastating losses and manufacturing delays caused by the Tohoku earthquake and tsunami, Lexus simply did not have the inventory to remain competitive in sales volume.

.

What could Lexus have done differently to not cause the inventory problem?

.

What could they have done differently once the problem occurred?

3 .

Why were these ads not successful after being successful for

10

years?

4 .

What did Lexus do differently to change the negative thoughts about the ads?

5 .

Did the changes to the ads work? What were the results?

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