Read the case study and answer ALL THE QUESTIONS that follow, On August 2016, Samsung announced its "best smartphone so far" - Galaxy Note 7 However, twenty days later, it became the most dangerous smartphone so far." The whole crisis continued for 47 days, and it caused a drop of the Samsung market value of $17 billion. The story begun when Samsung released its S7 Note with the latest generation of technology, improved camera, better processor speed and battery life. However, 17 days after its release, numerous reports emerged showing the charred remains of newly purchased S7 Notes, consistently claiming the phones were bursting into flames, Images were widely shared on both social and traditional media creating a PR nightmare. The situation got worsen, the phones were banned on many airlines during every pre- fight safety, briefing Samsung was named and shamed, further damaging the brand and eroding consumer confidence. Samsung did not respond efficiently at the beginning of the crisis, instead, the PR administration responded, "It is common that burning accidents happen, and the reason is that the user didn't use an original charger. On 2016, Q3, Samsung announced a global recall of 2.5 million S7 Notes. The Profits dropped by 30% driven by the cost of the recall and the subsequent drop in sales caused by loss of confidence in the brand. On 2016.04, Samsung distributers (AT&T and T-Mobile) announced they stopped issuing new deals of Note 7 smartphones due to safe concerns. On the same quarter, Samsung planned to stop sales in U.S. and sent an apology to consumers. On the same day, Samsung faced the first Lawsuit regarding Note 7 in Florida, which damaged its reputation. As an attempt to solve this problem, Samsung decided to issue customers with the replacement handsets, assuring them and the wider public that they were safe to use When the same issue occurred again, Samsung had to implement the second recall reversing the impression that they cared about customers' safety and ultimately led to Samsung withdrawing the S7 Note from the market completely. After the second recall, Samsung realised it needed to identify the cause of the issue, initially they released only known facts, which hinted that the battery had been causing the fires without speculating further. Samsung's engineers had identified the cause of the issue. DJ Koh Samsung's Mobile President released a detailed report at a press conference three months after the recall. By April 2017 a survey titled "Samsung Galaxy S8. Did Samsung Succeed in Restoring Trust showed that 89% of existing Samsung consumers would consider buying a Samsung phone again and 66% of non-Samsung customers would consider buying Samsung at their next upgarde Question 1 Apply the seven steps of making ethical decision to analyse the decision made by SAMSUNG Question 2 Based on the main assumptions of the integrative CSR model, suggest ways in which SAMSUNG can meet its social responsibilities