Read the case study and answer the question. Be careful in mentioning this concept of blue ocean strategy, buyer utility map, E-R-R-C grid & sustainable competitive advantage. If you have to face any problem then google or youtube it.

The case study link are given below :

https://drive.google.com/file/d/1KDN9PKlm1H6RrbKXRQu1fV7pPgPTBnJE/view?usp=drivesdk

Read the case and answer the following questions: 1. To create a blue ocean strategy, companies can use buyer utility map to understand the current utility blocks of customers. By analyzing the case, explain, which blocks of the six utility levers does Compete Nickel trying to eliminate in their offering. (5 Marks) 2. Using the ERRC grid, explain how Compete Nickel is trying to create a blue ocean strategy in the French market? (5 Marks) 3. Unlike traditional banks, Compete Nickel can only earn revenue from the original purchase price, yearly renewal charges and transaction fees which amounts to about 50 per customer, per year. Traditional banks, on the other hand, earn the bulk of their revenue from interests on loans. In light of such challenges, what action would you recommend to Compete Nickel to create a sustainable competitive advantage in the French banking industry