Read the case study attached.

$1)$ summarise the problem faced by Danielle and her company

$2)$ choose the option $($out of the $3)$ you would recommend as a professional marketing consultant and state why that option and why not the others.

$3)$ advise on what Danielle needs to do$/$change to launch her product into the UAE marketplace. Try to think of all the issues she might face and make suggestions on occasions where it might be used, target markets, adjustments that might need to be made due to time$/$progress$/$market culture etc.

$4)$ do a brief SWOT analysis $-$ remember strengths and weaknesses are INSIDE the company, while opportunities and threats are OUTSIDE in the market; don't forget to do the analysis part $-$ don't just list the SWOT points, discuss them and try to suggest solutions.

Real People Profiles

Danielle Blugrind

Profile

A Former Decision Maker at Taco Bell

Danielle Blugrind was Director of Consumer and Brand Insights for Taco Bell Corporation. After she received her $BA$ from the University of California, Irvine, in $1989,$ she earned an MBA in marketing at Claremont Graduate School. Her first job out of the MBA program was as an analyst in the Consumer Research department of Mattel Toys. At first, she worked on research for sports toys, activity toys, and action figures. Then she was promoted to senior analyst working on the Barbie brand, and she spent the next six years on Barbie for girls and Barbie Collectibles before working her way up to senior manager. At Taco Bell, Danielle oversaw all research related to overall brand and advertising strategy, value products, late night, beverages, promotions, and combos. She left the company in $2008$ to open her own consulting practice.