Read the case study attached$\mathrm{.}1)$ summarise the problem faced by Jay and his company$2)$ choose the option $($out of the $3)$ you would recommend as a professional marketing consultant and state why that option and why not the others$\mathrm{.}3)$ advise on what Jay needs to do$/$change to launch his product into the UAE marketplace. Try to think of all the issues he might face and make suggestions on flavours, occasions where it might be used, target markets etc.