Read the case study attached.

$1)$ summarise the problem faced by Brad and his company

$2)$ choose the option $($out of the $3)$ you would recommend as a professional marketing consultant and state why that option and why not the others.

$3)$ advise on what Brad needs to do$/$change to launch his product into the UAE marketplace. Try to think of all the issues he might face and make suggestions on occasions where it might be used, target markets, adjustments that might need to be made due to time$/$progress$/$market culture etc.