Read the case study below and anawer the questions that folow. You mient need to do some

Spar.

Cave Study Bryaffe by Franceico illy.

Brcafe was founded in $1933$ in Trieste by Francelico lity.

commtment to eftering exceptional coffec experiences.

growing interest in coffee culure and the demand for premium coffee products.

Sovth Africa's evolving coffee scene, characterised by a burgeoning coffec culture, the rise of

and hosptality entablithments in South Atrica to make its coffee products walable to a brouder

Today, it is led by the third generation of the famiay. Addres illy is the Charman, und Cratina

growen. Andrea lily is the cio of the global premium coffee company that bears has famary:

nume.

its beasty. IIy alo has a dream that someday soon, the coffee mariet misht be transtormed into

something appeosehing the market for wine.

are willine to pay a premium for the finest examples of the coffee making art, and where the

every cup.

Unfortunately, the curnent colfee market difles from such an ideal. Coffee growers in most parts

of the globe work at a bare subustence livel.

One bad havest $($made all the more likely by the ravages of climate change$)$ or a sudden decline

in the commodity price of colfee can drop them below subsistence to hunger. Even in good times.

growes have litle incentive to impeove their operation $-$ they have minor contact wah the

rounters of customens and no knowledee of how their erops get tranluted into the cup. This

disadvantagei not only the grower but also the conumer $-$ colfee sources from good quality

beams is hard to find.

Dy believes that the solution to the sad state of affains is to initiate a "vertuows ciecle" that draws

the crower, the roaster, the barista, and the cuatomer together. Growers with better inowledge

of the makkt will work to improve their orops or esperiment wath new varieties.

Roosters and preparen will educate their customers as to the qualities of various beans, roasts,

and preparasemt. Cuatomen, is turn, will be willing to poy more for the beit beans, and that

premium will be sert back up the chain to pay for even moee quality and variety. And so on

Certainly, there have been some positive signs. Indeed, many observen argued that a "third

wave" of tranaformation in the coffee market was already tartine. $($The this wave in suid to have

occurred when Maxnell House and Folgers made colfee a mass commodity, and the second wave

was when Starbucks invianed a move to quality and hieher prices. I Specialty coffee roasters had

worked to build cafes and brands around oriein$-$based beafts sold directly to the roasters without

feference to the commedity prices of colfe. What these third$-$wave roasten, every colfec came

whth a sory of is origins, and erowers could count on octationally eve popping premiums for

Beir beans.

As yet, Specialy collee represented a smal slice of the overall market, and there were other segs

that it might not ever arow beyond a small circle. New trends like coffee$-$based drinks and single$-$

portion coffee in pods $($e$.$ K$-$cups, Nespresso$)$ shifted more of the value added towards roasters.

without a premium for gowers. A consolidation was taking place amons mass roasters that were

even sweping up thirs wave rasters in is wake.

Observers argued that this could load to greater uniformity with even less emphasis on origin.

buted, diekt$-$traded solfee.

ANSWER THE FOLLOWING QUESTIONS BASED ON THE CASE STUDY ABOVE ABOUT

I$$m Learning Unit $1$ to Learning Unit $4,$ you examined the concept of business analysis; in doing so$,$ you encountered the concept of business analysis origins, the scope of the business analysis, and the role and responsibility of a business analyst as a strategy analyst in an organisation. Using the above scenario, the guidance of the prescribed book, as well as at least two $(2)$ other credible sources, you have been asked as a business analyst to establish an innovation strategy that would solidify the beginnings of the third wave and help reshape the market.

Q$\mathrm{.}1\mathrm{.}3$Explain how the skills analysis matrix can be applied to address the challenges and opportunities in the coffee market, as described in the scenario, by answering the questions below.

a$)$ Identify the key stakeholders in the scenario.

b$)$ Identify the skill set possessed by at least three stakeholders in the scenario.

c$)$ Which example of a skills gap was identified in the case study?

d$)$ How does illycaff$$ aim to use the skills matrix to build collaboration in the organisation?

e$)$ How can the skills analysis matrix be utilised to foster innovation to solidify the third wave of transformation?

Q$\mathrm{.}1\mathrm{.}4$

Business analysis competencies include personal qualities, business knowledge, and professional techniques competencies. Critique and identify which one of the three competencies is the most challenging for the business analyst to implement based on the case study above.