Read the case study, Bhatt, M$.(2016).$ Getting to Know Your Digital$-$Age Customers: An Airline Industry Case Study.Links to an external site. Business Intelligence Journal, Vol. $21,$ No$.3,$ p$48-54.$

Prepare a written response to it$.$ In your response, first provide a brief summary of the case. Second, discuss one or two key issues. For example, what caused these issues? What was the impact? Finally, evaluate any solutions provided and offer your own recommendations. In this reflection on the case, conclude with what you learned from writing this paper.