Read the case study on pages $186$ through $187$ of the text about the mud and chocolate half marathon answer all three questions that follow the case study based on the profiles that you have developed for each of these runners types how do these running consumers differ how are they similar how much you attract an athlete who identifies with and is highly involved in other running or endurance events to try this event develop a brief plan that details the data you collected and recommendations to attract new athletes to the sport