Read the case study “ The boycott of Stoli vodka “ and answer the following questions;

Describe the issue facing the managers of Stoli USA. Was this a corporate crisis, and why or why not?

Identify the market and nonmarket stakeholders in the case. What were their interests, sources of power, and likely coalitions?

Should Stoli vodka be considered a Russian brand? In an age of globalized supply chains, what qualifies a brand’s national authenticity? Does it matter?

In what ways did the nature of social media pose specific challenges to the company?

Evaluate the crisis management response so far of both the SPI group and Stoli USA. What more should they do to restore the brand’s reputation?

Answer rating: 100% (QA)

1 The managers at Stoli USA bombarded themselves with an issue of a boycott on their vodka brand since the owner of the branding company was a Russian ... View the full answer