Question: Read the case study They re Heeere! and answer three of the 6 questions at the end. 1 . Would you let 6 0 Minutes

Read the case study Theyre Heeere! and answer three of the 6 questions at the end.
1. Would you let 60 Minutes in?
2. Would you let them film the press conference?
3. Would you let them film the cocktail party?
4. Would you let them film a separate interview with the
president?
5. Would you change the format of the party?
6. How does the American Bankers Association (ABA) deal
with the media today? Visit its online press room (www.aba.com/press+room/default.html). What resources can members of the press access on this site? How does ABA make it easy for reporters to make contact?

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