Question: Read the chapter s closing case, and then answer the question. chapter s closing case One globally useful way of segmentation is to divide consumers

Read the chapter

s closing case, and then answer the question.

chapter

s closing case

One globally useful way of segmentation is to divide consumers in four categories. Which market segmentation should Eataly prioritize by leveraging its relatively standardized global brand?

.

Global dreamers

.

Global citizens

.

Antiglobals

.

Global agnostics

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