READ THE FIGURE. EXPLAIN IT IN 8 LINES.

Figure One: An Integrated Cascade of Choices The right playing field: Where we will compete: Our geographies, product categories, consumer segments, channels, vertical stages of production The reinforcing activities: Our capabilities that must be in place. Our specific configuration What is your winning aspirations? Where will you play? How will you win? What capabilities must be in place? What management systems are required? The purpose of the enterprise: Our guiding aspirations The unique right to win: Our value proposition. Our competitive advantage The support system: Systems, structures and measures required to support our choices Figure One: An Integrated Cascade of Choices The right playing field: Where we will compete: Our geographies, product categories, consumer segments, channels, vertical stages of production The reinforcing activities: Our capabilities that must be in place. Our specific configuration What is your winning aspirations? Where will you play? How will you win? What capabilities must be in place? What management systems are required? The purpose of the enterprise: Our guiding aspirations The unique right to win: Our value proposition. Our competitive advantage The support system: Systems, structures and measures required to support our choices