Read the following (2 articles - applications) and use it as a basis for discussing another application of CRM that furthers a company's strategic initiatives ( may not have been very clear about the requirements earlier)

1. Mobile Money Race in Somaliland

An unlikely leader in the mobile-money race --- racked by inflation, the breakaway republic of Somaliland is moving toward a cashless economy as residents increasingly use their phones as wallets.

2. Customer-centric IT at Disney

Magic bands in the Magic Kingdom: Customer-Centric IT implementation at Disney Journal Of the International Academy for Case Studies.

Detail the following:

1. Present a similar application of CRM Technology (customer-centric) that is aimed at growing the business - you can select your own Integrated paper company or choose another one.
2. Remember that all technology is supposed to enhance and grow a business
3. Your detailed posts must exhibit deep knowledge of technology strategy and implementation
4. Make sure your perspective comes off clearly, logically, and analytically