Read the following (2 articles - applications) and use them as a basis for discussing another application of CRM that furthers a company's strategic initiatives ( may not have been very clear about the requirements earlier)

1. Mobile Money Race in Somaliland

Stevis-Gridneff, M. (2018, Jul 07). EXCHANGE --- finance: An unlikely leader in the mobile-money race --- racked by inflation, the breakaway republic of Somaliland is moving toward a cashless economy as residents increasingly use their phones as wallets. Wall Street Journal Retrieved from http://search.proquest.com.ezproxy.library.berkeley.org/docview/2065265431?accountid=38129Links to an external site.

2. Customer-centric IT at Disney

Magicbands in the Magic Kingdom: Customer Centric IT implementation at Disney Journal Of the International Academy for Case Studies. MAGICBANDS_IN_THE_MAGIC_KINGDO.pdf Download MAGICBANDS_IN_THE_MAGIC_KINGDO.pdf

1. Present a similar application of CRM Technology (customer-centric) that is aimed at growing the business
2. Remember that all technology does (supposedly), is to enhance and grow a business.

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