Read the following case$-$study and answer the question that follows.

Game Store has been solely catering for baby boomers for quite a while. However, the store for it

to survive, has included products that appeal to millennials. And this has caught the store by

surprise due to so many challenges communicating to millennials. The baby boomers rely on

traditional media such as newspapers but the millennials are into social media platforms. Baby

boomers see social media platforms as too cluttered and as anxiety provoking due to all manner of

things seen on these platforms. Furthermore, baby boomers dislike modern communication

channels because they are too much technology $$ driven whilst millenials enthuse over the

convenience of these technology$-$driven platforms. Game Store now has challenges on how to

communicate effectively to both sets of target audience and the store seems not to have a clear

communication policy $.$analyze any five potential communication barriers that Game Store may have to

face when communicating with the two groups and cite using apa

$.$