Question: Read the following Case Study carefully and answer the question given below: A renowned mobile company, X mobile produces mobiles which are sold locally. X

Read the following Case Study carefully and answer the question given below: A renowned mobile company, X mobile produces mobiles which are sold locally. X mobile employs around 1500 employees and has successfully produced mobiles that are price competitive in the industry. However, a problem arose when the heads of department decided to launch a new product line of Televisions. The new product line leads to an interdepartmental conflict and disagreement. It was brought to light that as of current there was less load on employees however the introduction of a new product line would over burden the employees. As usual the research and development group would develop the basic design, and the engineering department would build a general prototype, while the production department would manufacture and assemble the project, and marketing is responsible for sale. Department heads believed that future work on this product should be done all at once instead of step by step. The conflict got worse when finance department allocated the financial resources to all departments. The marketing department required more money because they needed to provide input to research and development so that the design will meet consumer need. Production department demanded more money for the availability of machinery required for manufacturing the Televisions. Department managers then became frustrated and un-communicative. Moreover, several department managers are new and in experienced in new product development. This conflict did not only delay the manufacturing of the new product line but also delayed the production of mobiles. Situation got worse when department head got to know that due to the delay, their loyal customers started to buy products of the rival company. a) What structural changes would you recommend to prevent these problem in future new product developments? Give your answer in reference to the above scenario. b) If you were a head of department how would you resolve this problem? c) In your opinion, explain whether it is important that department manager turn to the executive vice-president or solve their problem on their own?

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