Read the following extract and then answer the question below The moves that led to Nokia's decline paint a cautionary tale for successful firms. In less than a decade, Nokia emerged from Finland to lead the mobile phone revolution. It rapidly grew to have one of the most recognisable and valuable brands in the world. At its height Nokia commanded a global market share in mobile phones of over 40 percent. While its journey to the top was swift, its decline was equally so, culminating in the sale of its mobile phone business to Microsoft in 2013. It is tempting to lay the blame for Nokia's demise at the doors of Apple, Google and Samsung. But as I argue in my latest book, "Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones", this ignores one very important fact: Nokia had begun to collapse from within well before any of these companies entered the mobile communications market. In these times of technological advancement, rapid market change and growing complexity, analysing the story of Nokia provides salutary lessons for any company wanting to either forge or maintain a leading position in their industry. Source: Yves Doz 2017 I Required: Discuss any five (5) positioning methods you would recommend for Nokia Company. 25 marks) SECTION B Assume that Nokia decide to export its phones to Australia to take advantage of a huge potential market. Discuss the environmental factors that you need to consider and demonstrate how they are likely to affect Nokia operations. (25 marks)