Question: Read the Harvard case study on Procter and Gamble. Then, answer the following questions. What is business analytics? Why is it important to make real-time

Read the Harvard case study on Procter and Gamble. Then, answer the following questions.

  1. What is business analytics? Why is it important to make real-time decisions at P&G? What are the benefits of centralizing the data and analytics activities?
  2. What are the functions of Information and Decision Solution (IDS) at P&G? Discuss how the decision cockpit developed by IDS in P&G works.
  3. Discuss how business analytics affects P&G's corporate culture, forecasting, and supply chain performance.
  4. What is the role of analytics software in organizations? What difficulties are associated with their development and implementation?
  5. How does P&G management ensure everyone up and down the chain uses real-time data?
  6. Has P&G been successful in using analytics so far? Why? What challenges lie ahead?
  7. Should Torres override the statistical models and increase the forecasts?

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