Question: Read the insert below and answer the questions that follow. As the fight for dominance of South Africas retail-banking segment heats up, Absa, once the

Read the insert below and answer the questions that follow.

As the fight for dominance of South Africas retail-banking segment heats up, Absa, once the nations biggest consumer lender, is considering a change in tactics to boost revenue and to regain its former leadership in the retail banking industry. In March 2018 the Group CEO, Maria Ramos, announced the banks intention to restore its leadership in SA retail banking and to double its share of revenue in Africa from 6% to 12%. She also said the Group would begin to build a culture of entrepreneurialism and consistent delivery to customers.

Provide a set of clear strategy implementation guidelines to the leadership of Absa, detailing the actions you believe they should take in order to successfully implement their stated strategy.[25 marks]

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