Read the "Less Is More: How Industry Giants Like Apple and Philips Really Innovate" case study.

Analyze the case study by applying the Subtraction Method:

• Generate a list of the most common laundry detergents.
• Identify the key component of laundry detergent.
• Identify the function of that component.
• Remove the component.
• Visualize the resulting form of the product.
• Consider whether there are needs that a detergent without the removed component might fulfill.
• Consider whether there are any obstacles to overcome in implementing the new product.
• Present the ideas and discuss the possible new products that might emerge from this process.
• Select and describe one real world product not mentioned in the case that grew out of application of the Subtraction Method.