Read the mini case study and write a one-page response paper using your own words/opinions.

What American Firm Helps The Most Companies Do Strategic Planning? What Are Your Thoughts on This Idea? Pressmaster/Shutterstock The answer to the question posed above might be the Boston Consulting Group (BCG) headquartered in Boston, Massachusetts. A worldwide management-consulting firm founded in 1963, BCG had revenues of $6.3 billion in 2017 and more than 16,000 employees. BCG's President and CEO is Rich Lesser. BCG was ranked third among Fortune "100 Best Companies to Work For" in 2017 and was ranked first among Consulting Magazine's 2016 "Best Firms to Work For." In formulating strategies, some firms use BCG's Advantage Matrix to portray on the x-axis the size of a firm's competitive advantage (Low versus High)" and on the y-axis "the number of approaches a firm can use to achieve competitive advantage (Low versus High). Based on these two axes, strategic implications for firms located in one of four quadrants can be labeled, according to BCG, as: Fragmented, Specialization, Volume, and Stalemate, as illustrated below: : High Fragmented Specialization Number of Approaches A Firm Can Use to Achieve Competitive Advantage Stalemate Volume Low Low High + Size of a Firm's Competitive Advantage