Read the mini case study and write a one-page response paper using your own words/opinions.

Sam's Club is Booming in China Sam's Club in the United States has struggled to attract affluent shoppers. However, in China, Sam's Club targets high-income consumers, and specifically affluent mothers with young children. Sam's Club does a great job at positioning itself for the wealthy Chinese target market. Advertised as a trusted place with imported goods and high-quality foods, Sam's Club stores are located in China's most affluent cities. Its success thus far in China can be attributed largely to its effective market segmentation, targeting, and positioning. SAM'S CLUB Kevin Foy/Shutterstock Many large firms have trouble doing business in China despite the country's high GDP, rising levels of disposable income, shift to becoming a high-tech nation, and growing middle class. But Walmart's Sam's Clubs are booming in China. Three of the top five Sam's Clubs by sales are located in China. Rather than positioning itself as a place for bulk items and closeouts, Sam's Clubs in China are positioned as a place for high-quality products and foods. For example, eggs are guaranteed to be less than 12 days old and all have a serial number that customers can enter into their smartphone and see the production date and origin. Sam's in China benefits from not having to "do battle" with Costco Wholesale; Costco does no business in China. Sam's has roughly 2 million members in China, many whom are affluent moms age 35 to 40, a primary target group. The number of Sam's stores in China is expected to increase from 20 at the start of 2018 to 40 by 2020. Sam's in China recently provided "two-kid seat" carts in all stores to take advantage of China recently relaxing its "one-child policy." Another feature of Sam's stores in China is extra large parking lots; nearly all customers drive to Sam's and ample parking is greatly appreciated in a country where crowded and expensive parking is the norm otherwise. Sam's strategies in China are an excellent example of how a firm must adapt it policies, procedures, features, and actions when it enters a foreign land to capitalize on external opportunities and threats in that country. What works in one country quite likely needs changing in another; pushing the same business model globally has spelled doom for many firms that enter China, and then soon withdraw