Read the research scenario below to determine the research problem that needs to be solved using marketing research. (Note: There may be multiple problems in the scenario so be prepared to defend your reasoning in your response as to why you think the problem chosen is the most important one.)

RESEARCH SCENARIO:

Company A has just acquired another smaller company in its industry that sells a complementary product to its own. Company A's bread and butter sales come from mobile phone production sales and the complementary product, which it can now sell, is mobile phone cases with an existing mediocre brand name. Now that the companies are operating under one business, there are a couple of items that need to be ironed out and marketing research can assist them with these problems.