Read the text below and answer the question (and its parts) located at the very bottom in at least 500 words.

SWOT analysis, gap analysis, and force-field analysis facilitate and promote change in health care organizations in the desired direction. In the current scenario, wherein there are a lot of expectations from the customers due to customers outlook as well as competition trends which have become very diverse and competitive, technology advancement has really penetrated well in the market scenario. Looking at the scenario Healthcare leaders/executives need to frame policies wherein the SWOT analysis (strength weakness opportunity threats)is adequately done as strength can be the opportunity to encash and weaknesses are treated as threats that require more attention to be worked upon. Various actions related to strategic planning and decision making are needed to be articulated in this regard as it can bring substantial changes and help in better planning and execution which can lead to sustainable development. Positioning adequately to create differentiation is important as it can help in becoming more and more competitive in the scenario. Examples refer to survey as well as feedback collected and worked upon through online customer satisfaction surveys can be an intelligent move towards finding the shortcomings as well as strengths wherein the customer's reliability, as well as the trust factor, can be determined and recorded and subsequent changes can be implemented. Very important to have firm planning in terms of setting up mission and vision. The priority is required to set objectives and goals so that there is no deviation from achieving the goals and objectives which are required. Measuring the performance is very important so that we need to check the loopholes, as well as the deficiencies, to find the gaps. Gaps are termed as weaknesses as well as shortcomings which are needed to be filled and removed in priority. Examples related to gap analysis can be an observation table, comparative analysis, a cost-benefit matrix which helps in determining the efficiency level as well as knowing the gaps wherein comparative study can be made to become more competitive as well as feasibility analysis can be done. Force-field analysis helps in knowing the driving forces as well as hindering forces as this is an important homework required to be done regarding creating such a situation wherein there are capabilities and capacity to drive things in the proper direction to ensure a competitive approach. In this situation, there will win-win scenario and hence goals can be achieved in the said timelines which will have great relevance as change management can be resorted to bringing strategic changes that help in improvement. Various maps, as well as charts, can be made which can give practical analysis refer to find comparative analysis about driving forces which are inclined towards profitability and huge margins as well as better customer satisfaction can be built with the hindering force which comprises of skill enhancement(training) and cost as a factor as there is a huge investment required to bring changes which can really help in giving the best services which are reliable and trustworthy.

a) Refer to the hospital downstream revenue which is affected by the strategic plan as every year there is a considerable loss which the healthcare unit has to bear in the operational services but it is compensated by the brand loyalty as well as trust factor which is created by the amount of care and responsibility which is shown by the healthcare leaders wherein there is a lot of strategic plannig and action which is comprised of excellence in service mechanism. There is strong element of care for the patient which is service-driven which has given satisfaction in terms of 100% health-related services wherein the patient feels fit and there is a healthy feeling. There is productivity in terms of better opportunities which are created as well as marketing the efficient services which can be differentiation factor and strong unique selling proposition which leads to repeated services as well as acts as a reference.

1. Explain how health care administration/leaders use force-field analysis to implement change in an organization. Explain and provide example(s).

a) Explain how gap analysis is used to improve the QUALITY of health care services an organization provides to its patients. Explain and provide example(s).

b) How does an organization's strategic plan affect the revenue? Explain (downstream value: the revenue captured by the services a patient uses after his initial visitcan provide a hospital with a better foundation for strategic planning and resource allocation.)

References:

Anderson, D. G., Jo Potter, M., & Morris, D. E. (2018). Improving Performance and Enhancing Innovation With Venture Investing: Perspectives From Leading Health Systems. Hfm (Healthcare Financial Management), 110.

Bluth, M. H. (2020). What we should learn from our experience with the coronavirus. Hfm (Healthcare Financial Management), 74(6), 6465.

Harrison, J. P. (2016). Essentials of strategic planning in healthcare (2nd ed.). Health Administration Press.