Read the Theo Chocolate case. Imagine the VP of Marketing, Debra Music has just hired you as

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Read the Theo Chocolate case.

Imagine the VP of Marketing, Debra Music has just hired you as a marketing associate. Your first assignment is to help her make a set of recommendations to increase revenue.

Evaluate the company's existing distribution channels and suggest possible new channels.

Generate ideas for specific promotions that can drive more sales through existing or new channels.

I am looking for concrete recommendations that you and the marketing team can implement

Related Book For answer-question

Intermediate Accounting

ISBN: 9787300071374

3rd Edition Vol. 1

Authors: Kin Lo, George Fisher

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Posted Date: Oct 27, 2023 07:17 AM

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Read the Theo Chocolate case. Imagine the VP of Marketing, Debra Music has just hired you as

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Expert Answer:

To increase revenue for Theo Chocolate you can evaluate the existing distribution channels and suggest new ones as well as generate ideas for promotions through these channels Here are some concrete r... View the full answer

Intermediate Accounting

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