Question: Read the Wall Street Journal Article GE Exits Lightbulb Business It Pioneered then answer the following: What challenges has GE's lighting business faced
Read the Wall Street Journal Article "GE Exits Lightbulb Business It Pioneered" then answer the following:
- What challenges has GE's lighting business faced over time? Answer in detail.
- Describe how the concepts of BCG growth-share matrix can be applied to explain and justify GE's decision to exit the lighting business.
Answer in detail
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Challenges Faced by GEs Lighting Business Over Time Market Saturation and Competition With the evolution of LED technology and increasing competition ... View full answer
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