Question: Read the Wall Street Journal Article GE Exits Lightbulb Business It Pioneered then answer the following: What challenges has GE's lighting business faced

Read the Wall Street Journal Article "GE Exits Lightbulb Business It Pioneered"  then answer the following:

  1. What challenges has GE's lighting business faced over time? Answer in detail.
  2. Describe how the concepts of BCG growth-share matrix can be applied to explain and justify GE's decision to exit the lighting business.


 Answer in detail

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Challenges Faced by GEs Lighting Business Over Time Market Saturation and Competition With the evolution of LED technology and increasing competition ... View full answer

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