Read this article about looking at an industry from an outsider's point of view:

https://brainzooming.com/new-innovative-ideas-strategy-planning-with-whats-it-like/16001/

What if these machines were approved for use on humans and your hospital wanted to be in the business of renting them out for individuals to use at home? What would that business look like? Using the knowledge gained in the video on monetizing innovation describe three target markets for your machine rentals and then describe the leading and lagging indicators you would use to determine if your business idea was going to be successful.