Question: Read this article ( opens link in a new window ) about White Claw's domination of the rapidly growing market for hard seltzers and answer

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about White Claw's domination of the rapidly growing market for hard seltzers and answer the questions that follow.

How is White Claw tapping into customers' needs and wants? Has the company created a new market or is the demand based on nothing more than a passing fad? Explain.

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