Read this Case Study and write a proposal email to an organizational leader providing a rationale for how adding/substracting a part of their business would strengthen their ethical stance and value chain. Should be based on a real organization and a real example

CASE STUDY 1 Time and time again, job satisfaction has been proven to have large effects on the bottom line. employee happiness and productiveness go hand in hand. As mentioned in the chapter, human capital , which is the sum of people's skills, knowledge, experience and general attributes, is a key element of competitive advantage One way to influence people and employees is from a sociological perspective, which involves managers and corporations committing to a bigger picture. The text speaks on the ways in which feelings actions, and beliefs can influence the behavior of employees and consumers and CVS Health has spent considerable time and resources forming a fulfilling mission Making Difficult Decisions to Inspire In September of 2014. CVS Corporation made a landmark decision they decided to cease all tobacco sales in their nearly 10,000 locations. The CVS bottom line took a $2 billion annual reduction, which is a risky move for a Fortune 500 company, but the CVS mission became clear to all employees and consumers. They have branded themselves as a leading provider of health services, and they could no longer square their cigarette sales with their genuine pursuits in healthcare. The people at CVS and the upper management team decided that a value chain must be valuable in the marketplace, but it must also reside within their corporation's bigger mission. While there may be short-term financial losses embedded in decisions like these, they give employees a reason to find more fulfillment in their work and have financially lucrative sociological side effects. For example being that CVS was the first drugstore to eliminate tobacco, many prominent figures came out in support of the effort. ranging from Bill Gates, founder of Microsoft, to then-president Barack Obama. These larger societal implications can make short-term difficulties pay off in the long run, and studies have shown that this CVS decision led to a reduction of total cigarette purchases, from any seller. of 95 million packs in eight months. The Value Chain On first glance, it can be difficult to understand how a decline in sales could improve a company's value chain, described in the text as the sequence of activities carried out by organizations to create valued goods and services to consumers. But, according to executive Eileen Howard Boone, "For now, we focused on helping our customers lead tobacco-free lives. We believe passionately that is a powerful preventive health measure that will have a positive impact on their health and quality of life. I'm so proud that we are the first national pharmacy chain to stop the sale of tobacco products. While it produced $2B in annual sales, we wanted to take a bold step in support of the health and well-being of our patients and customers and I truly hope will continue to fuel the public health discussion. CVS and their employees are committed to creating healthy lives, and they believe they can now provide that valuable service better than ever, and they now maintain a more fulfilling, long-term outlook on their value chain