Read What Is Strategy? by Michael Porter from the HBR article set under supplementary articles on the main Moodle page.

Select a company in an industry of your choice (such as the company you are using for your SWOT report), and describe how that company utilizes their capabilities, assets, or competencies to uniquely position itself in its industry. Focus your response on only a single component of its marketing mix (either its products, price, place, or promotions). For example, consider how the company distinguish itself through either its products, advertising, social media usage, pricing, or stores. From the perspective of a customer considering their options, when or why would they be likely to choose that company or brand over