Read Yadav, P., Stapleton, O., & Van Wassenhove, L. (2010). Always Cola, rarely essential medicines: comparing medicine and consumer product supply chains in the developing world. INSEAD Faculty & Research Working Paper.

Privett, N., & Gonsalvez, D. (2014). The top ten global health supply chain issues: Perspectives from the field. Operations Research for Health Care.

Answer the following questions:

a) What are the most relevant differences in terms of structures and incentives between the supply chain of Coca-Cola and medicines?

b) What does Yadav et al suggest in order to address the lack of point of sale data?

c) According to Privett and Gonsalvez, why is overcoming the lack of coordination in the global health supply chains so difficult?