Question: Recently, there has been a dramatic drop in customer volume in your organisation leading to a significant decline in sales revenue. Senior management is wondering
Recently, there has been a dramatic drop in customer volume in your organisation leading to a significant decline in sales revenue. Senior management is wondering why so many customers suddenly stopped patronising the organisation. As the Quality Manager, you have been requested to collect data to establish the cause of the decline in customer numbers. Identify any TWO techniques that you will use to collect relevant customer data and establish the kind of information that you will collect to address the problem.
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