Recently we at Nike have noticed that our competitors have been improving their digital marketing strategies within the past year, while our digital marketing strategies are doing stable, we need to get back our competitive advantage over them. They have started using social media more, creating content that will drive consumers to learn more about us and increase your search engine marketing aspect of their SEO. We need to increase our companys digital marketing awareness and become more active with it.

Create that Problem statement into a Purpose of Research Statement.