Question: RED BULL Case Study Using definitions discussed in class, explain the brand associations and brand equity? B) How were they built up? What can mainstream

RED BULL Case Study

Using definitions discussed in class, explain the brand associations and brand equity? B) How were they built up?

What can mainstream beverage brands learn from Red Bull re successfully leveraging buzz? For which other product categories will this strategy work?

Assume tough competition is coming (say from Coke or Pepsi). How can Red Bull protect its brand? What actions would you recommend?

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