Red Bull is one of the most innovative and adventurous brand marketers in the world In the Red Bull article, they spoke of stretching the brand What concept were they exhibiting https en wikipedia org wiki Red Bull Red Bull is one of the most innovative and adventurous brand marketers in the world...

The concept exhibited by Red Bull in the article is brand stretching or brand extension Brand stretching refers to the strategy of leveraging an estab ...

Red Bull is one of the most innovative and adventurous brand marketers in the world. In...

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ISBN: 978-9352865284

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Authors: Warren J. Keegan, Mark C. Green

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