Question: Refer the given conceptual framework. Develop an alternate hypothesis of each relationship and interpret the results of table 2. Table 2: Construct validity & reliability

  1. Refer the given conceptual framework. Develop an alternate hypothesis of each relationship and interpret the results of table 2.

Refer the given conceptual framework. Develop an

Table 2: Construct validity & reliability

Variables

Composite Reliability

AVE

Word-of-mouth

0.903

0.234

Pricing

0.861

0.756

Attitude

0.051

0.421

Intention to purchase

0.888

0.798

Purchase behavior

0.854

0.745

Word-of- Mouth Pricing 000 Intention to Purchase Purchase Behavior Attitude

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