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Case Study Analysis Template A case study analysis requires you to investigate a problem, examine the probable solutions, and propose the most effective solution using supporting evidence. Once you have gathered the necessary information, a draft of your analysis should include these sections: Introduction Identify the key problems or issues of the case study after you have read and examined the case thoroughly. Highlight relevant facts and outline the key problems. Analysis After you have identified the key issues or problems, focus your analysis on these; Why do the problems exist?, How do these problems impact the Filipino youth and society?, Who is responsible for these problems? Proposed Solution Provide one specific and realistic solution. Explain why this solution was chosen, and support this solution with solid evidence, concepts on reproductive health, and relevant legal bases of GAD implementation from the previous modules' lecture notes and discussions. Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues. What should be done and who should do it? Case Study 1 - Pantene Philippines "Labels Against Women" Source: Pantene Philippines "Labels Against Women" Case Study (Organ, 2020). Retrieved from https://causemarketing.com/case-study/pantene-philippines-labels-women-case-study/ BOSSY BOSS SELFISH DEDICATEI The Philippines Pantene "Labels Against Women" video ad was released globally in an online media campaign after it went viral. It was initially posted online and shown on Philippines TV twice, but received a majority of its YouTube views after Sandberg posted the video on her Facebook page. Sheryl Sandberg, a celebrity in the tech world, Facebook COO and bestselling author claimed the video was "one of the most powerful videos" she had ever seen. The ad highlights the double standard between how women and men are perceived in the workplace. Using a cover of the Tears for Fears song "Mad World", the ad spotlights a series of professional situations, showing how a man's behavior is perceived positively, while the same behavior exhibited by a woman is often perceived negatively. To some, Pantene's 'Labels Against Women' ad exposes a gender bias double-standard. Men 10 and women are shown exhibiting the same behaviors but are labeled differently. Although, Pantene sales had declined for the 18 months preceding the launch of the Labels Against Women digital ad. By 8 weeks after launch, Pantene's value shares grew by 3%. Brand equity also increased by 90% on customers "more likely to buy" and 83% "love the brand more." Pantene's Labels Against Women commercial ends with the hashtag #WhipIt. That was followed by webisodes featuring high-profile women talking about gender bias, as well as a new set of videos featuring female celebrities coming forward to face the labels against them. A digital ad was bolstered by online content and a social media partnership with Rapplet (a social news network), hosted a series of stories and conversations aimed to "shine boldly beyond labels and stereotypes" and to "highlight that prejudice is not a one-sided thing. It's not man vs. woman. It's us vs. gender bias." According to Pepe Torres, Country Marketing Manager, P&G Philippines, "Pantene has been struggling to maintain its emotional relevance with target consumers for the past few years. So, with this experimental campaign, we set out to start a conversation that would truly resonate with her. "If we had launched this in the Philippines 10 years ago, it would've stayed in the Philippines. But because we used YouTube, our message became a global message, and it went far beyond our expectations." A company research was conducted which stated that 70% of men actually think that women need to downplay their personality to be accepted. Even more, 58% of women surprisingly agree to this fact. Then, this became the foundation of the campaign to highlight the gender biases and double standards that still exist today.Case Study 1 : Pantene Philippines "Labels Against Women" Introduction o Analysis o Proposed Solution Recommendations