Question: Reference groups, mass media, and store visits are three methods offline marketers utilize to influence consumer behavior when the consumer is evaluating alternatives. Which of

Reference groups, mass media, and store visits are three methods offline marketers utilize to influence consumer behavior when the consumer is evaluating alternatives. Which of the following is not a comparable method that is utilized by online marketers attempting to influence online consumers:
1.
Product reviews.
2.
Promotions.
3.
Search engines.
4.
Social networks.

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