Question: Reference: https://drive.google.com/file/d/1su-Kzq2_rQS1NEeVUEpgCN50vIKxzAZN/view?usp=sharing Based on the article, please guide me on the below questions with adequate explanation and facts or theories related to this article only:

Reference: https://drive.google.com/file/d/1su-Kzq2_rQS1NEeVUEpgCN50vIKxzAZN/view?usp=sharing

Based on the article, please guide me on the below questions with adequate explanation and facts or theories related to this article only:

  1. Given that Crescent is PDB's first entry in the U.S. sports and/or energy beverage markets, what must PDB do regarding Crescent's pending launch?
  2. What factors should influence the positioning of Crescent? How is the market segmented? At what segment should Crescent be targeted?
  3. What are the pros and cons of positioning Crescent as a sports drink?

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