Reference: https://www.youtube.com/watch?v=zyl-CTOysVE

Consider the application that you think should be invented to close a gap in marketing and sales technology Then, answer these questions that are posed by Salesforce, required for any new application that will be listed on the Salesforce AppExchange (a marketplace similar to the Apple App Store or Google Play store, but for Salesforce users). {HT = Help Text}

1. Why do you want to become a Salesforce AppExchange Partner?HT: Describe what you would like to accomplish with this AppExchange partnership.
2. What business challenge will your AppExchange app solve?HT: Think about the value your AppExchange app will bring to the end user.
3. Describe the customer buyer you plan to target for your AppExchange app.HT:Think about the customer you will target to buy and use your AppExchange app. Example: persona(s) and characteristics of the end user including the size of company and region.
4. Will your AppExchange app target a specific industry?HT: If your AppExchange app will initially target more than three industries, select 'No'.
5. What will be the functionality of your AppExchange app?HT: Haven't finalized all the details? No problem! Think about the components of your AppExchange app that you will highlight in your AppExchange listing description.
6. At which stage are you in the process of developing your AppExchange app?HT: Please note that development of your AppExchange app does NOT need to be completed for you to move forward in the AppExchange Partner onboarding process.
7. What will be the name of your AppExchange app? HT: Haven't finalized a Name? No problem! List the working Name. Please note Salesforce's branding guidelines.
8. Will you charge fees for your AppExchange app?HT: Salesforce ISV pricing guidelines can be found in the Salesforce Partner Program Policies Guide under "AppExchange Partner Categories." Please specifically note Salesforce's guidelines to be listed as a Free Partner.
9. Describe the pricing model you plan to use for your AppExchange app.HT: N/A
10. Is there anything else you would like to share regarding your AppExchange app or business?HT: We'd love to learn any additional details about your vision for your AppExchange app and AppExchange partnership.

2) Reference:

https://www.youtube.com/watch?v=zyl-CTOysVE

https://www.youtube.com/watch?v=huU_0WYO5Z8

Answer:

1. Emerging technologies, which are technology applications that are not yet fully developed, have the power to change the status quo. Name an application that was truly groundbreaking when it was emerging, and discuss why.
2. Which of the identified marketing trends (user generated content, high-quality branded content, social commerce, brand activism, Google core web vitals, nostalgia, going live) do you think will have the most critical impact on marketing and sales professionals?

3) Answer:

1. What surprised you most about the emerging technology landscape?

2. How do you think innovations in artificial intelligence (AI) and machine learning (ML) will impact marketing and sales efforts?