_____ referIn the _____, the seller is willing to take a lower price because of the potential mass market appeal of the product, resulting in substantially higher sales volumes. Question 20 options: A) revenue pricing model B) promotional pricing model C) cash discount model D) market-share models to the process of comparing supplier prices against external price benchmarks, without direct knowledge of the supplier's costs. Question 19 options: A) Cost analysis B) Make-buy analysis C) Target costing D) Price analysis E) Total cost analysis