Question: Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach? Who is typically more brand loyala consumer of goods

 Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach? 

Who is typically more brand loyala consumer of goods or a consumer of services? explain.

Discuss the reasons why personal sources of information tend to be more important for consumers of services.

 


 

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