Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach? Who

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Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach?

Who is typically more brand loyala consumer of goods or a consumer of services? explain.

Discuss the reasons why personal sources of information tend to be more important for consumers of services.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Posted Date: Mar 26, 2024 01:40 PM

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Who is typically more brand loyala consumer of goods or a consumer of services? Please explain.
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Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach? Who

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Services Marketing Concepts, Strategies, & Cases

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