Who is typically more brand loyala consumer of goods or a consumer of services? Please explain.

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Who is typically more brand loyal—a consumer of goods or a consumer of services? Please explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Who is typically more brand loyala consumer of goods or a consumer of services? Please explain.

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Consumers are more brand loyal of services for the following reasons 1 Repe...View the full answer

Services Marketing Concepts, Strategies, & Cases

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