Question: Regarding new - product development, market tests Multiple Choice should test the product and specific marketing mix variables. are not very costly but take a

Regarding new-product development, market tests
Multiple Choice
should test the product and specific marketing mix variables.
are not very costly but take a long time to complete.
seek customer reactions to ideas, not actual products.
include setting up distribution channels.
are used mostly for durable products, because of their high production costs and risks.
Regarding new-product development, market tests Multiple Choice should test the product

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