Question: Regarding new-product development, market tests Multiple Choice are used mostly for durable products, because of their high production costs and risks. should test the product

Regarding new-product development, market tests

Multiple Choice

  • are used mostly for durable products, because of their high production costs and risks.

  • should test the product and specific marketing mix variables.

  • None of the answers are correct.

  • are not very costly but take a long time to complete.

  • seek customer reactions to ideas, not actual products.

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